Team - Grass Fed Music

Founder

Nael Atweh

Nael began his career in the music industry by focusing on discovering songwriters and producers, getting them successfully signed to publishing companies, and has even developed several boy bands. Founding Grass Fed Music in 2011, Nael’s focus has always been on listening to the artist, taking time to understand who the artist is, and focusing on incremental growth. Nael’s approach to management has created long-lasting partnerships with his clients, such as Sabrina Claudio, who he has managed since 2014. To better help talented independent artists, Nael started the Artist Development Program in 2019, which aims to provide clients with the resources and support necessary to develop into the artist they aspire to be.

PRESS

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Xposure Article

President

Alyce Hayek

Alyce brought her extensive business development experience to Grass Fed Music in 2019, where she set out to build strong foundations for artists at every stage of their careers. She sees management as the new record label — guiding branding, release strategy, live shows, touring, and fan connection. She believes Managers are now the “how” behind every successful artist business.

Alyce has strengthened GFM’s infrastructure and supported its roster of writers, producers, and artists, while leading all aspects of day-to-day client management. Recognized for her organization, persistence, and ability to build exceptional teams, she also shapes and implements GFM’s vision and long-term strategy. She credits her start in the industry to the mentorship of incredible managers, A&Rs, and peers whose experience continues to inspire her work today.

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Our Team

Natalie

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Abi

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Adelaide

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Rico

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