Formally known for her incredible business development experience, Alyce joined Grass Fed Music in early 2019 to help champion GFM’s Artist Development Program, which has revolutionized management for independent artists. As President, Alyce has helped support GFM’s infrastructure and existing roster of writers, producers, mixing engineers and artists, while also taking a lead on all day-to-day management for GFM clients. Alyce has shown her meticulous management skills through organization, persistence, and incredible hiring infrastructure. In addition, she creates, communicates, and implements the organization’s vision, mission and overall direction. Alyce credits her experience of entering the industry with being surrounded by incredible managers, A&R, and friends that have been in the business for years.