Nael Atweh

Nael began his career in the music industry by focusing on discovering songwriters and producers, getting them successfully signed to publishing companies, and has even developed several boy bands. Founding Grass Fed Music in 2011, Nael’s focus has always been on listening to the artist, taking time to understand who the artist is, and focusing on incremental growth. Nael’s approach to management has created long-lasting partnerships with his clients, such as Sabrina Claudio, who he has managed since 2014. To better help talented independent artists, Nael started the Artist Development Program in 2019, which aims to provide clients with the resources and support necessary to develop into the artist they aspire to be.



Notion Article

Xposure Article


Alyce Hayek

Formally known for her incredible business development experience, Alyce joined Grass Fed Music in early 2019 to help champion GFM’s Artist Development Program, which has revolutionized management for independent artists. As President, Alyce has helped support GFM’s infrastructure and existing roster of writers, producers, mixing engineers and artists, while also taking a lead on all day-to-day management for GFM clients. Alyce has shown her meticulous management skills through organization, persistence, and incredible hiring infrastructure. In addition, she creates, communicates, and implements the organization’s vision, mission and overall direction. Alyce credits her experience of entering the industry with being surrounded by incredible managers, A&R, and friends that have been in the business for years.

Head of A&R

Natalie Walsh

Natalie Walsh is an A&R and manager at Grass Fed Music – representing artists, producers, songwriters and engineers. Natalie’s love, passion and incredible ear for music has given her the ability to source talent, connect dots creatively, curate sessions and take on new business and relationships.

Our Team